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This December, the Bywaters team embraced the festive spirit, and swapped their work clothes for Santa suits to participate in TFA Ltd’s Santa in the City 5k run, an annual tradition that transforms participants into jolly Santas for a joyous 5km jog through London’s most iconic landmarks, including the Tate Modern Museum, Millennium Bridge, Globe Theatre, and more. Bywaters, deeply committed to environmental sustainability, partnered with TFA Ltd and TRAID to repurpose the leftover Santa costumes given, diverting them from landfills and ensuring a responsible approach.

This year’s Santa In The City run had over 1,200 participants including 12 members of Bywaters staff, who fundraised £500 for Haven House Hospice, a charity that cares for seriously ill babies and children by creating a loving and warm environment for them and their families while they endure the toughest times.

Upon completing the race, participants would drop off their used Santa costumes in designated collection boxes for retrieval by Bywaters and TFA Ltd staff. The staff would then consolidate the boxes and load them into Bywaters zero-emission vehicle. This vehicle would transport the boxes to the Bywaters facility for unloading, where they would be sent to our textile reuse and recycling partner, Traid, the following day. Traid would then repurpose or sell the costumes to support environmental and social initiatives, ensuring that no costumes go to waste.

Bywaters’ initiatives diverted 18 boxes of Santa costumes, which contained 4,000 pieces (hats, beards, tops, and belts) of clothing, weighing 56.5 kilograms, from landfills. This effort reduced carbon emissions (CO2) by 0.47 tonnes and saved 89.6 cubic meters of water.


‘Santa in the City was delighted to partner with Bywaters. Having a partner who had a very professional approach, was reliable and trustworthy is essential for our event. Would highly recommend them as a partner for any event.”  Arun Sharma


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