Plasticus the whale back to Bywaters
With single use plastics proving to be an alarming concern, Bywaters and Sky teamed up to address the growing problem in hopes to raise awareness throughout the country.
Sky Ocean Rescues Plastic whale has finished its national tour and is heading back to Bywaters head office in Bow. Plasticus who stretches 10 m in length and weighs a staggering quarter ton has journeyed around Britain stopping off over 12 locations to greet members of the public, and in return they were offered the opportunity to name the sculpture.
The whale its self was created to emphasise the severity of plastic pollutants in the ocean with the 250 kg mass of the structure emulating the amount of plastic released into our oceans every second, this then equates to a subsequent 8 million tonnes per annum. A figure that shows plastic in the sea to out weigh fish by 2050. The materials themselves were provided by Bywaters, a collection of beach clean hauls from around the South east as well as from businesses and households disposing of them in London.
Sky’s chief executive Jeremy Darroch said to Sky News the name Plasticus “captures the idea of a fight” against plastic pollution in our oceans.He went on to add: “We have got to do something to improve and reduce the number of plastics that are flowing into our oceans and damaging marine life, affecting our coastline. That’s what this campaign’s all about.” The campaign went on to see the best part of half a million people joining the whale through out his two week spell around the country.
With Plasticus resting with us here at Bywaters, it’s a great reminder of what we need to do as a company and how the whale can help inspire more of us to address this growing problem as promptly as possible. Our head of sustainability spoke to sky news on how to help – even from home. Edward Van Reenan stated that the easiest way for us all to reduce our consumption of single-use plastic was to cut down on plastic bottles “Using a water bottle for life is a nice, easy way people can reduce the amount of plastic they’re consuming,”
Ed also went onto elaborate on the benefits of a bag for life in favour of plastic carriers, stating that “it’ll make a big impact when you scale that up across a whole society”
You can find out more about Plastics and how to get stuck in here: www.skyoceanrescue.com