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For WWF Earth Hour 2018, Bywaters has decided to make a pledge that lasts more than just one single day.

We’re aiming to make every hour Earth Hour, and redouble our efforts to save all possible energy and promote sustainable initiatives throughout 2018 and 2019.

What is WWF Earth hour?

World Earth Hour is an annual event organised by the WWF aimed at raising awareness of the growing environmental crisis facing the world.

Earth Hour started in 2007 with a ‘lights out’ event in Sydney, and has since grown into a huge grassroots movement to promote environmental awareness and initiatives everywhere.

Every year hundreds of millions of people and businesses take part, doing everything from fundraising, turning their power off, or putting on events to highlight the issue.

WWF Earth Hour 2018 is taking place at 8:30pm on the 24th March, and we’ve got big plans to make it last the whole year.

What is Bywaters Doing for Earth Hour

For us, finding the perfect pledge wasn’t easy, as the past few years have seen us make huge strides in terms of our environmental initiatives.

After installing our 4,000 panel solar PV array, the triumph of our reusable KeepCup scheme, touring the 10 metre plastic whale Plasticus around the UK, or upgrading our vehicle fleet, we needed to do something unique.

After much deliberation, we finally decided on creating our own: Earth Watch, where every hour here at Bywaters is Earth Hour. We pledge to use no unnecessary energy at our facilities and double down on our efforts to preserving the environment.

In particular, we will be putting increased effort into our initiatives to tackle single-use plastic waste, and to reduce carbon emissions in London. We want to make a difference year-round, rather than just for an hour.

What Can I Do?

Everyone can participate in WWF Earth Hour through a range of activities. Here are a few suggestions from what people have done before in order to get involved:

  • Organise a ‘lights out’ whereby all lights are turned off for the whole hour
  • Throw an event in order to raise awareness of environmental issues
  • Buy reusable items to use instead of single-use plastics
  • Donate money to, or volunteer your time for, an environmental charity
  • Simply take an hour out to go out and appreciate the world

The ‘lights out’ initiative in particular is a simple but efficient way to show your support and solidarity. It’s how the original Earth Hour was celebrated in 2007, and is observed each year by international landmarks including Buckingham Palace, the Sydney Opera House, and the Eiffel Tower.

Additionally, for every pledge made for Earth Hour 2018 via their website, Ariel is promising to donate £1. This means that even by pledging something minor, you’ll be diverting money towards initiatives to help keep our planet sustainable.

Simply engaging with Earth Hour is the point, so you can really do whatever feels right to you. The point of the hour is to raise global awareness, so as long as you’re contributing in any way you’re part of the action.

The Value of WWF Earth Hour

Supporting World Earth Hour is an excellent way to raise awareness and contribute to the WWF as a whole – helping them solve complex ecological challenges.

Earth Hour is the biggest grassroots environmental movement in the world, so please take part or make a pledge – and don’t forget to share your posts on social media with @Bywatersuk and @WWF_UK with the tag #EarthHourUK.


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